founded.
A founder community unlike any other.
Founded brings together ambitious female founders through curated experiences that combine content creation, genuine connection and founder-led support.
It's more than a networking event, more than a content day and more than another coaching programme. It's a place to build relationships, create opportunities and grow alongside women who genuinely want to see you succeed.
Nobody really talks about this part of running a business.
- The part where you've got 17 tabs open, three half-written captions and a business idea that's been sitting in your Notes app for six months because you can't decide if it's good enough.
- The part where you finally block out an afternoon to create content, only to spend two hours replying to emails, tweaking your website and convincing yourself you'll do it next week instead.
- The part where you know exactly where you want your business to go... you just wish you had people around you to help you get there.
I know exactly how that feels.
Over the last few years, I've invested thousands of pounds into coaches, masterminds and business programmes. Every single one taught me something valuable.
They helped me become a better marketer and a better business owner. But every investment also highlighted something I couldn't stop thinking about. The biggest thing I was missing wasn't another strategy or a workbook or an online training, it was people.
Women I could message when I was overthinking a decision, celebrating a win, create with or challenged my thinking, shared opportunities and reminded me what I was capable of when I'd forgotten myself.
Because whilst coaching taught me how to build a business, it never gave me the feeling of building one alongside people who genuinely wanted to see me succeed.
That's the gap I couldn't ignore, and it's the reason founded exists.

For the woman who's building a business she's incredibly proud of.

- The one with big ideas and even bigger ambitions. The one who knows she's capable of more, but sometimes feels like she's carrying the weight of it all on her own.
- It's for the woman who wants to be more visible but struggles to make herself the priority. The woman who spends so much time looking after clients that her own business always ends up at the bottom of the list.
- The woman who's tired of surface-level networking and is craving genuine relationships with people who understand what building a business actually feels like.
Three experiences. One community.
A quarter inside FOUNDED.
Inside founded | table
The table where everything starts.
Every founded journey begins around the table.
Hosted in one of Glasgow's most beautiful private spaces, this is where it all begins.
An afternoon intentionally designed to slow you down, introduce you to ambitious women who genuinely understand the reality of building a business and remind you that you don't have to do it alone.
Over an arrival drink and beautifully curated two-course lunch, conversations naturally become collaborations, ideas turn into opportunities and strangers become the people you'll still be messaging months later.
Throughout the afternoon, you'll also have dedicated time to invest in the one part of your business that's so often pushed to the bottom of the list...
You.
- •Capture up to five editorial founder portraits.
- •Create beautiful lifestyle content throughout the venue.
- •Finally update the images you've been meaning to refresh across your website, LinkedIn and social media.
You'll arrive wondering if you'll know anyone.
You'll leave with beautiful content in your camera roll, new contacts in your phone and a community of women already cheering you on.
The table where everything starts.
Every founded journey begins around the table.
Hosted in one of Glasgow's most beautiful private spaces, this is where it all begins.
An afternoon intentionally designed to slow you down, introduce you to ambitious women who genuinely understand the reality of building a business and remind you that you don't have to do it alone.
Over an arrival drink and beautifully curated two-course lunch, conversations naturally become collaborations, ideas turn into opportunities and strangers become the people you'll still be messaging months later.
Throughout the afternoon, you'll also have dedicated time to invest in the one part of your business that's so often pushed to the bottom of the list...
You.
- •Capture up to five editorial founder portraits.
- •Create beautiful lifestyle content throughout the venue.
- •Finally update the images you've been meaning to refresh across your website, LinkedIn and social media.
You'll arrive wondering if you'll know anyone.
You'll leave with beautiful content in your camera roll, new contacts in your phone and a community of women already cheering you on.
A note from me.
If you've made it this far, I have a feeling we might have more in common than you realise.
A few years ago, I genuinely thought I was the only one feeling like this.
I thought everyone else had their business figured out, that everyone else had a group of founder friends they could bounce ideas off, that everyone else found showing up online easy.
The more women I spoke to, the more I realised none of that was true.
Behind the Instagram posts, the launches and the wins, so many founders were quietly craving the same thing. People.
People who understood why running a business could feel exciting and exhausting all at the same time.
People who'd celebrate the wins that nobody else really understood.
People who'd remind you to press publish when you'd overthought your content for the tenth time.
People who'd send you an opportunity because they immediately thought of you.
That's why I created FOUNDED.
Not because the world needed another membership. But because I truly believe business grows differently when you're surrounded by the right people.
My hope is that every woman who joins FOUNDED. leaves with far more than beautiful content or new business connections.
I genuinely can't wait to welcome you.
Amy x

Still got questions?
If you've read this page and found yourself quietly thinking…
"I think this is exactly what I've been looking for…"
